Dennis Shiao is the author of Generate Sales Leads with Virtual Events, former marketing directing inside the webinar industry, and now practitioner and marketing director for DNN Software, a .NET CMS solution provider. In this interview with Roger Courville Dennis answers questions like…
- What’s the biggest mistake marketers make when promoting webinars?
- How have you approached using paid social to drive response?
- What do you do to collect additional data and get that to the sales team?
- How do you approach integrating webinars with other content marketing tactics?
Transcript (auto-generated, unedited)