Be the contrarian
There’s a reason why some advertisers choose non-peak times — it’s less expensive to advertise. You may find that fewer webinars for your audience to choose from increases your chance of response.
Focus on a segment that IS in the office
Do you have an international element to your business? They’ll be on a different holiday schedule. Yes, this means you should consider their holidays, but it might also mean that you’re not dead just because everyone in your home country is sipping champagne.
Take advantage of breathing space
For some people, the days preceding or following a holiday have less office pressure. Often they use this time for getting stuff done, including self-education, and this might include increased propensity to attend your session.
Try a new style of interaction
Assume for a moment that during a holiday season your webinar audience may be a little smaller (this isn’t actually a foregone conclusion). Remember that the dynamics of online audiences mimic offline audiences — how you interact is different when you have 5 versus 50 versus 500 participants. If you have a smaller audience, might this be an opportunity to ask more questions, try new techniques of interaction, or use the smaller audience size to your benefit? Yup.
Test a new topic
Need to try out some content on an audience with a little less pressure? Do it in a non-primetime slot.
Try out a completely different type of online event
After 17 years in the business I’ve seen virtual wine tastings, lunch-n-learns where organizations actually shipped everyone a boxed lunch, virtual happy hours, interesting panel discussions, and a host of other things. Maybe a webinar doesn’t have to be “a webinar” for you to engage (nope, it doesn’t!).
Give a less-experienced presenter a chance
Awesome presenters aren’t born that way, and even ones who rock an onsite venue aren’t necessarily worth a hoot online. News channels give rookies time slots on holidays when their anchors take some time off, right? Maybe it’s a chance for you to warm up the bench, too.
The bottom line
The need to reach, teach, and lead doesn’t go away just because a holiday comes around. Webinars, webcasts, and virtual classes might be one of the more underutilized tactics for keeping the moment going. And they might be your ticket to opporutnity.
Image credit: Hallmark