So this many months later, I appreciate this guy's integrity in the blogosphere, even when he didn't have to comment because I'd sent him an email instead of posting something publicly. Truth is, though I (modestly? :-)) consider myself beyond 'marketing made easy,' I bought his book for the same reason you pay for shareware. It's the right thing to do.
Anyway, don't be fooled by the title. This book is foundational stuff that marketers are violating every day. Don't be one of them.