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Getting past stupid marketing

February 1 2007 / by Roger Courville

Filed under: Observation Deck, observation deck, Promotion, Strategy

Months after the fact, I today discovered that a private email I sent to Kevin Epstein after his Web seminar was actually taken to heart.

So this many months later, I appreciate this guy's integrity in the blogosphere, even when he didn't have to comment because I'd sent him an email instead of posting something publicly. Truth is, though I (modestly? :-)) consider myself beyond 'marketing made easy,' I bought his book for the same reason you pay for shareware. It's the right thing to do.

Anyway, don't be fooled by the title. This book is foundational stuff that marketers are violating every day. Don't be one of them.

Topics: Observation Deck, observation deck, Promotion, Strategy

Roger Courville

About Roger Courville

Chief Aha! Guy | Good dad | Bad guitarist | Loves habaneros |

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