EventBuilder webinar strategies, skills, and tools

Your webinar program is growing and you need more help. Should you hire one person to dedicate to managing all that? Or might it make sense to outsource to a team?

Most people understand what 'producing a webinar' looks like. Often, however, 'Program Management" is less understood because it's simply viewed as "just a lot of individual webinars on one contract."

It’s been a rumor for the last few days, but this week at Ignite the announcement came: at some point in the future Skype for Business is going to get sucked up into Teams. This is probably both good and bad news for you depending on where you sit.

EventBuilder is proud that our little 17-person organization is an approved Microsoft supplier. We like to think we are big enough to work with anyone, but we're small enough to keep it personal. And when it comes to managing webinar programs, we think Microsoft's Supplier Code of Conduct is something webinar professionals should take seriously (regardless of whether or not you're a supplier to Microsoft).

Webinars – live, real-time, do-it-without-a-net webinars – are hands down the best medium for any corporate evangelism program. Let’s get right to it.

Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.

Recently I (Roger Courville) did a short presentation plus extended interview for the gracious Toastmasters District 47. My host, David Carr, was the consummate journalist and moderator who provided me with the following questions in advance. I share so you can see how we think here at EventBuilder.

Organizations tend to get professional services assistance for one of two reasons: they can’t do something or they don’t want to. There are variations of those, of course (such as “we want a backup plan”).