Sheba McCants is the Outreach Programs Manager at National Coalition Against Domestic Violence (ncadv.org). Among the many things she juggles, she has recently taken their monthly webinars to the next level by implementing panel discussions.
The science of studying multitasking is young, and as researcher Eyal Ophir points out, it’s a zero-sum game of task switching.
Start with the story, then add the facts.
Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want.
For as long as webinars and virtual classes have been around, you’ve been getting preached at: “Use polls to engage your audience!”
Minesh asked recently, "What I do requires people to make a shift in their thinking. How much time should I spend explaining the ideas behind why the change needs to occur?"
In part one of this three-part series on using polls to better engage webinar, webcast, and virtual classroom participants we looked at how to write a brain-friendly polling question.
Part 1 of a 3-part series