Most people understand what 'producing a webinar' looks like. Often, however, 'Program Management" is less understood because it's simply viewed as "just a lot of individual webinars on one contract."
Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.
Webinar is a portmanteau for “web seminar.” You probably knew that, but consider this:
If you could ask your conferencing vendor for anything you want to help you engage more effectively, what would you ask for? If your answer is, “I don’t know, but I know cool stuff when I see it,” you’re not alone.
“How do I engage an audience that I can’t see?”
Let's make an assumption: you aspire to excellence, to affect change, to take a mundane topic and inject a healthy dose of aha! into your audience's lifeblood. Awesome! Me too!