EventBuilder webinar strategies, skills, and tools

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by Roger Courville posted in Business, Case Studies, Observation Deck

If you use EventBuilder for "Progam Management" services, what does the engagement look like?

Most people understand what 'producing a webinar' looks like. Often, however, 'Program Management" is less understood because it's simply viewed as "just a lot of individual webinars on one contract."


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by Roger Courville posted in Business, Diversions, Industry, Observation Deck

Remember LiveMeeting? The memories and the legacy


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by Roger Courville posted in Content, Delivery, gotowebinar, Industry, Observation Deck

Is there a shift coming in GoToWebinar’s value equation?

As markets mature, differentiation is increasingly found in the smaller details…and those smaller details often have an impact of significant proportion.


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by Roger Courville posted in Business, Observation Deck, Presentation Delivery, Strategy

Corporate evangelism: 7 reasons why webinars are the perfect tool

Webinars – live, real-time, do-it-without-a-net webinars – are hands down the best medium for any corporate evangelism program. Let’s get right to it.


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by Roger Courville posted in attendance rates, Business, Industry, Observation Deck, ON24, virtual class, webcast, webinar

Secondary analysis of ON24’s Webinar Benchmarks Report 2017

Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.


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by Roger Courville posted in Delivery, From the Attendee's perspective, Observation Deck, Presentation Delivery, Presentation Planning

Webcams in webinars, webcasts, and virtual classes: arguments for, against, and how to think about ‘em

 


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by Roger Courville posted in Business, Observation Deck

What is a webinar? Why we're not fans of the word, and why we use it anyway.

Webinar is a portmanteau for “web seminar.” You probably knew that, but consider this:


by Roger Courville posted in Business, Observation Deck

3 things the conferencing industry could (should) change to improve engagement

If you could ask your conferencing vendor for anything you want to help you engage more effectively, what would you ask for? If your answer is, “I don’t know, but I know cool stuff when I see it,” you’re not alone.


by Roger Courville posted in Observation Deck, Strategy

The relationship of engagement and technology in #webinars, webcasts, and virtual classes

“How do I engage an audience that I can’t see?” 


by Roger Courville posted in Observation Deck, observation deck, Promotion, Selling virtually, selling virtually

You want to be excellent, but...

Let's make an assumption:  you aspire to excellence, to affect change, to take a mundane topic and inject a healthy dose of aha! into your audience's lifeblood. Awesome! Me too!


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