EventBuilder webinar strategies blog

If you use EventBuilder for "Progam Management" services, what does the engagement look like?

March 16 2018 / by Roger Courville posted in Business, Case Studies, Observation Deck

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Most people understand what 'producing a webinar' looks like. Often, however, 'Program Management" is less understood because it's simply viewed as "just a lot of individual webinars on one contract."

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Remember LiveMeeting? The memories and the legacy

January 2 2018 / by Roger Courville posted in Business, Diversions, Industry, Observation Deck

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Is there a shift coming in GoToWebinar’s value equation?

August 24 2017 / by Roger Courville posted in Content, Delivery, gotowebinar, Industry, Observation Deck

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As markets mature, differentiation is increasingly found in the smaller details…and those smaller details often have an impact of significant proportion.

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Corporate evangelism: 7 reasons why webinars are the perfect tool

June 15 2017 / by Roger Courville posted in Business, Observation Deck, Presentation Delivery, Strategy

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Webinars – live, real-time, do-it-without-a-net webinars – are hands down the best medium for any corporate evangelism program. Let’s get right to it.

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Secondary analysis of ON24’s Webinar Benchmarks Report 2017

June 9 2017 / by Roger Courville posted in attendance rates, Business, Industry, Observation Deck, ON24, virtual class, webcast, webinar

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Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.

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Webcams in webinars, webcasts, and virtual classes: arguments for, against, and how to think about ‘em

May 9 2017 / by Roger Courville posted in Delivery, From the Attendee's perspective, Observation Deck, Presentation Delivery, Presentation Planning

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What is a webinar? Why we're not fans of the word, and why we use it anyway.

December 1 2016 / by Roger Courville posted in Business, Observation Deck

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Webinar is a portmanteau for “web seminar.” You probably knew that, but consider this:

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3 things the conferencing industry could (should) change to improve engagement

November 17 2015 / by Roger Courville posted in Business, Observation Deck

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If you could ask your conferencing vendor for anything you want to help you engage more effectively, what would you ask for? If your answer is, “I don’t know, but I know cool stuff when I see it,” you’re not alone.

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The relationship of engagement and technology in #webinars, webcasts, and virtual classes

August 13 2015 / by Roger Courville posted in Observation Deck, Strategy

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“How do I engage an audience that I can’t see?” 

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You want to be excellent, but...

October 11 2011 / by Roger Courville posted in Observation Deck, observation deck, Promotion, Selling virtually, selling virtually

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Let's make an assumption:  you aspire to excellence, to affect change, to take a mundane topic and inject a healthy dose of aha! into your audience's lifeblood. Awesome! Me too!

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