Secondary analysis of ON24’s Webinar Benchmarks Report 2017

June 9 2017 / by Roger Courville posted in attendance rates, Business, Industry, Observation Deck, ON24, virtual class, webcast, webinar

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Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.

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