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by Roger Courville posted in Promotion

What percentage of webinar registrants attend?

If you want the number to be higher, are you working against yourself? Regardless of your individual use case, there’s a lesson here.


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by Roger Courville posted in Expert Interviews, Presentation Planning, Promotion

How do I generate leads with webinars? Interview with expert Dennis Shiao of DNN Corp.

Dennis Shiao is the author of Generate Sales Leads with Virtual Events, former marketing directing inside the webinar industry, and now practitioner and marketing director for DNN Software, a .NET CMS solution provider. In this interview with Roger Courville Dennis answers questions like...


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by Roger Courville posted in Promotion, Web Seminar Promotion

FAQ: How do I create a compelling webinar invitation?

Today’s question comes in from Eduardo, and it’s a frequent question. Here you go, Eduardo.


by Roger Courville posted in Content, Presentation Planning, Promotion

Lead Generation Webinars through the Lens of Adult Learning

Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want.


by Roger Courville posted in Promotion

Webinar Lead Generation: Why Content Rules and What Most Organizations Get Wrong

Marketers have high confidence in webinars for lead generation. The challenge, however, is you're your confidence doesn’t necessarily translate into results -- even if you might persist until you figure it out.


by Roger Courville posted in Promotion

12 ideas for promoting the behavior you want in webinars and webcasts

If your version of webinar promotion is "thank you for your email address," you're missing out.


by Roger Courville posted in Business, Promotion

Where in the lead-to-close cycle is a webinar most beneficial?

Where in the lead-to-close cycle is a webinar most beneficial? The question came in after a recent conference I spoke at.


by Roger Courville posted in Promotion, Strategy

7 ways social and mobile marketing may affect your 2014 webinar strategy

Social and mobile marketing aren’t the same thing, but they go hand in hand. Because they’re so pervasive, it is inevitable that they will affect how your audience responds to your webinars.


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by Roger Courville posted in Promotion

7 reasons why marketing a webinar like a whitepaper misses the mark

Webinars and webcasts are popular peeps at the content marketing party. Too often, however, marketers are leaving money on the table by not exploiting webinars' uniqueness in the content mix.


by Roger Courville posted in Collaboration, Presentation Planning, Promotion

18 things to cover in a webinar project kickoff meeting

Kicking off any project effectively sets the tone and establishes momentum for success. Conversely, a mushy, disorganized, or lengthy beginning to the project risks implicitly communicating, "This webinar is going to be a drain on my time."


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