EventBuilder webinar strategies blog

How do I generate leads with webinars? Interview with expert Dennis Shiao of DNN Corp.

March 8 2018 / by Roger Courville posted in Expert Interviews, Presentation Planning, Promotion

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Dennis Shiao is the author of Generate Sales Leads with Virtual Events, former marketing directing inside the webinar industry, and now practitioner and marketing director for DNN Software, a .NET CMS solution provider. In this interview with Roger Courville Dennis answers questions like...

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FAQ: How do I create a compelling webinar invitation?

June 28 2017 / by Roger Courville posted in Promotion, Web Seminar Promotion

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Today’s question comes in from Eduardo, and it’s a frequent question. Here you go, Eduardo.

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Lead Generation Webinars through the Lens of Adult Learning

November 11 2015 / by Roger Courville posted in Content, Presentation Planning, Promotion

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Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want.

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Webinar Lead Generation: Why Content Rules and What Most Organizations Get Wrong

November 9 2015 / by Roger Courville posted in Promotion

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Marketers have high confidence in webinars for lead generation. The challenge, however, is you're your confidence doesn’t necessarily translate into results -- even if you might persist until you figure it out.

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12 ideas for promoting the behavior you want in webinars and webcasts

February 3 2015 / by Roger Courville posted in Promotion

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If your version of webinar promotion is "thank you for your email address," you're missing out.

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Where in the lead-to-close cycle is a webinar most beneficial?

June 4 2014 / by Roger Courville posted in Business, Promotion

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Where in the lead-to-close cycle is a webinar most beneficial? The question came in after a recent conference I spoke at.

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7 ways social and mobile marketing may affect your 2014 webinar strategy

December 12 2013 / by Roger Courville posted in Promotion, Strategy

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Social and mobile marketing aren’t the same thing, but they go hand in hand. Because they’re so pervasive, it is inevitable that they will affect how your audience responds to your webinars.

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7 reasons why marketing a webinar like a whitepaper misses the mark

June 12 2013 / by Roger Courville posted in Promotion

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Webinars and webcasts are popular peeps at the content marketing party. Too often, however, marketers are leaving money on the table by not exploiting webinars' uniqueness in the content mix.

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18 things to cover in a webinar project kickoff meeting

April 30 2013 / by Roger Courville posted in Collaboration, Presentation Planning, Promotion

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Kicking off any project effectively sets the tone and establishes momentum for success. Conversely, a mushy, disorganized, or lengthy beginning to the project risks implicitly communicating, "This webinar is going to be a drain on my time."

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The unbreakable rules of marketing...webinars

April 8 2013 / by Roger Courville posted in Promotion

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The goal wasn't to write yet another "apply this book to webinars" post. But then I got inspired by my friend Cathey Armillas (whom I was helping recently with a virtual presentation).

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