Dennis Shiao is the author of Generate Sales Leads with Virtual Events, former marketing directing inside the webinar industry, and now practitioner and marketing director for DNN Software, a .NET CMS solution provider. In this interview with Roger Courville Dennis answers questions like...
Today’s question comes in from Eduardo, and it’s a frequent question. Here you go, Eduardo.
Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want.
Marketers have high confidence in webinars for lead generation. The challenge, however, is you're your confidence doesn’t necessarily translate into results -- even if you might persist until you figure it out.
If your version of webinar promotion is "thank you for your email address," you're missing out.
Where in the lead-to-close cycle is a webinar most beneficial? The question came in after a recent conference I spoke at.
Social and mobile marketing aren’t the same thing, but they go hand in hand. Because they’re so pervasive, it is inevitable that they will affect how your audience responds to your webinars.
Webinars and webcasts are popular peeps at the content marketing party. Too often, however, marketers are leaving money on the table by not exploiting webinars' uniqueness in the content mix.
Kicking off any project effectively sets the tone and establishes momentum for success. Conversely, a mushy, disorganized, or lengthy beginning to the project risks implicitly communicating, "This webinar is going to be a drain on my time."