If you’re not using live, interactive communication — at a distance using web conferencing — as part of a sales training strategy, you’re leaving money on the table.
It's a little long, but it's worth it.
While at Microsoft I did a lot of sales training and support presentations for those same sales teams. For the latter, I was the invited expert to demo something - meaning it was the sales rep's appointment to manage (including setting up the web conference). Over countless sales calls I saw patterns of behavior that lead me to one simple observation:
Let's make an assumption: you aspire to excellence, to affect change, to take a mundane topic and inject a healthy dose of aha! into your audience's lifeblood. Awesome! Me too!
Your sales team. Can you teach them anything?