Start with the story, then add the facts.
After a recent webinar I got this fabulous question from Liam R.:
Are you ever tempted to think this?
One FAQ I get is about where to find stock images for free. I'll save that answer for another blog post, because one answer I give is that you should start snapping your own pictures (check this out if you want some of my links to stuff like this).
When should you use a 'corporate background' slide? You know the one that starts with a bullets like this: