Today you're somebody's trusted adviser. A friend or co-worker pings you and asks you one of the following questions… how would YOU answer?
For many of us who live around technology it's sometimes easy to forget that not everybody has "all the goodies." It wasn't that long ago when a prospective customer mentioned to me that she still had people dialing in on rotary phones.
There are some good reasons to purposefully start a web seminar a little bit late. The best reason is that a good percentage of attendees are going to be late getting there (i.e., a previous meeting runs long, they forgot where they put the login info, or they're just tardy).
Imagine you're an event planner...the traditional, terrestrial kind.
More than once I've presented for the American Marketing Association on the subject of "Irreplaceable Webinars." The primary education of the presentation is that we as marketers think in terms of segmentation, and that should include thinking psychographically in terms of time and place - our audience gets information in different ways at different times.
As I've oft noted, every business model is unique... in yesterday's event we had audience members in the web seminar from public and private sectors, from small businesses to Fortune 50 companies, and with different audience types (internal sales or HR training vs. external product/customer training).
The 1080 Group world headquarters is a tiny office we rent (most of the crew work from home offices), so my jumping-up-and-down-for-joy was noticed by no-one.
I heard recently (though I don't remember where) that the average B2B lead takes 21 days to follow up on. That's obvious death.
Microsoft Word doesn’t make you a writer. Web conferencing software doesn’t make you a web seminar wizard. Because technology gets more user friendly and templatized over time, it brings it within ever-closer reach of lower and lower tech people.