EventBuilder webinar strategies blog

Six webinar myths you're too smart to perpetuate

March 2 2011 / by Roger Courville posted in Observation Deck, observation deck, Strategy, Web Seminars, web seminars

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Today you're somebody's trusted adviser.  A friend or co-worker pings you and asks you one of the following questions… how would YOU answer?

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Q&A: What about slow internet connections & low technology delegates?

July 12 2010 / by Roger Courville posted in Ask, ask, Delivery, Strategy, Web Seminars, web seminars

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For many of us who live around technology it's sometimes easy to forget that not everybody has "all the goodies."  It wasn't that long ago when a prospective customer mentioned to me that she still had people dialing in on rotary phones.

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One way to start your webinar late (and get by with it)

March 24 2010 / by Roger Courville posted in Business, Strategy, Web Seminars, web seminars

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There are some good reasons to purposefully start a web seminar a little bit late.  The best reason is that a good percentage of attendees are going to be late getting there (i.e., a previous meeting runs long, they forgot where they put the login info, or they're just tardy).

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Webinar mistake: not walking in the invitees' shoes

January 22 2010 / by Roger Courville posted in Content, Presentation Planning, presentation planning, Promotion, Strategy, Web Seminars, web seminars

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Imagine you're an event planner...the traditional, terrestrial kind.

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Can you live without web seminars?

January 28 2009 / by Roger Courville posted in Presentation Planning, presentation planning, Strategy, Web Seminars, web seminars

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More than once I've presented for the American Marketing Association on the subject of "Irreplaceable Webinars."  The primary education of the presentation is that we as marketers think in terms of segmentation, and that should include thinking psychographically in terms of time and place - our audience gets information in different ways at different times.

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Links to calculators

January 23 2009 / by Roger Courville posted in Content, Points of Interest, points of interest, Web Seminars, web seminars

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As I've oft noted, every business model is unique...  in yesterday's event we had audience members in the web seminar from public and private sectors, from small businesses to Fortune 50 companies, and with different audience types (internal sales or HR training vs. external product/customer training).

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(Web) events are indeed projects

January 13 2009 / by Roger Courville posted in Business, Content, Strategy, Web Seminars, web seminars

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The 1080 Group world headquarters is a tiny office we rent (most of the crew work from home offices), so my jumping-up-and-down-for-joy was noticed by no-one.

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The telephone reminder

December 20 2008 / by Roger Courville posted in Business, Web Seminars, web seminars

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I heard recently (though I don't remember where) that the average B2B lead takes 21 days to follow up on.  That's obvious death.

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Web seminars as art

July 28 2007 / by Roger Courville posted in Content, Delivery, Design, Web Seminars, web seminars

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Microsoft Word doesn’t make you a writer. Web conferencing software doesn’t make you a web seminar wizard. Because technology gets more user friendly and templatized over time, it brings it within ever-closer reach of lower and lower tech people.

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Extending the life of your invitation

July 23 2007 / by Roger Courville posted in Strategy, Web Seminars, web seminars

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Many web seminar invitations inevitably go to somebody's equivalent of anonymous@hotmail.com, which means that often they end up in in-boxes that are checked infrequently. 

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