EventBuilder webinar strategies, skills, and tools

We help you love delivering webinar programs

Webinar mistake: not walking in the invitees' shoes

January 22 2010 / by Roger Courville

Filed under: Content, Presentation Planning, presentation planning, Promotion, Strategy, Web Seminars, web seminars

Imagine you're an event planner...the traditional, terrestrial kind.

Would you consider hosting a trade show booth, networking luncheon, cocktail reception, or seminar at a hotel somewhere without considering all the details, tangible and intangible, that are part of the experience?  Would you invite people to a "great presentation" but not tell them where to park or how to find the restroom?

Nope.

Don't do it for a web seminar either.

Design the user experience every click of the way from the first thing they see when they get an invite to the last follow up afterward.

Then test it.

Walk in their shoes.

Topics: Content, Presentation Planning, presentation planning, Promotion, Strategy, Web Seminars, web seminars

Roger Courville

About Roger Courville

Chief Aha! Guy | Good dad | Bad guitarist | Loves habaneros |

Need a webinar producer?

You're the rockstar with a goal. We're the stage managers, backup band, lighting crew, roadies... you get the idea.

Learn about Webinar Program Management Services

Receive blog posts by email

Recent Posts