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How MBEs Can Use AI to Compete Bigger and Grow Faster

Written by Karen Mares (she/her) | June 25, 2025

Empowering MBEs at the frontier of innovation.

The NMSDC is at the forefront of empowering Minority Business Enterprises (MBEs), recognizing that the innovation frontier and harnessing disruptive technologies are crucial for shaping tomorrow's economy. As you push toward your goals of economic equity and supplier diversity, AI offers a practical, accessible way to give small and medium-sized the competitive edge they deserve, and is rapidly becoming an equalizer for them, particularly MBEs. For an MBE striving to compete in a demanding marketplace, AI isn't a futuristic concept; it's a practical tool that can provide a significant competitive edge. 

With the right strategy and support, AI can help MBEs with limited time, budget, and personnel compete bigger and grow faster. By offering the ability to automate tedious tasks, provide sophisticated insights, streamline operations, personalize outreach, scale thought leadership, and generate high-quality content, AI opens avenues that once seemed out of reach. At EventBuilder and AIBuilder, we believe that when applied strategically, AI can help MBEs do what they already do best—just faster, smarter, and with greater impact.

Turn Insights Into Action with Intelligent Market Research

  • The Challenge: Time-consuming research makes it difficult to identify and act on the right opportunities.
  • The AI Advantage: With advanced AI tools, MBEs can quickly gather useful information surrounding industry trends, identify potential corporate partners, and uncover diversity priorities—automatically. AI helps synthesize massive datasets into digestible, actionable insights, so small teams can stay competitive without the heavy lift. AI tools can rapidly analyze industry reports, news articles, and corporate filings to identify emerging trends, pinpoint specific pain points within target companies, and uncover new market opportunities. An MBE can use AI to generate concise reports on a potential client's recent activities, strategic priorities, and even their current supplier diversity initiatives, preparing them for highly informed engagements. 
  • Example: An MBE in IT services uses AI to surface recent tech investments by Fortune 500 companies. In minutes, they receive a report that highlights cybersecurity pain points and outlines how their services directly address the identified risks—giving them a personalized, informed edge in every pitch.

Crafting Hyper-Personalized Sales Pitches & Proposals: 

  • Challenge: Tailoring proposals and outreach for each corporate buyer takes time MBEs don’t always have. 
  • The AI Advantage: With AIBuilder’s Sales Enablement tools, MBEs can input client-specific details and generate fully customized pitches, proposals, and outreach emails, ensuring every touchpoint is highly relevant and impactful. It’s not about replacing your voice—it’s about amplifying it with speed and precision. 
  • Example: A woman-owned marketing agency uses AI to scan a prospect’s website, recent campaigns, and social media. The result? A sales pitch crafted in the company’s brand voice and terminology (where appropriate), directly addressing corporation's marketing strategy gaps and proposes how the MBEs unique services and solutions align to current campaigns—delivered in a fraction of the time. 

Scalable Content Creation for Marketing Without Sacrificing Quality 

  • Challenge: Producing a consistent stream of high-quality marketing content (blogs, social media posts, website copy, case studies) is critical for visibility and credibility, yet often a resource-intensive and a common area for publishing bottlenecks. 
  • AI Solution: AI-powered content engines help MBEs in brainstorming topics, generating blog post outlines, drafting social media captions, and even refining website copy to improve SEO and engagement. This dramatically reduces the time and cost associated with content production, so you stay visible and consistent—even without a full marketing team. 
  • Example: A Black-owned construction firm can use AI to generate a series of blog posts on sustainable building practices or safety protocols, positioning themselves as thought leaders in their niche and connects with sustainability-focused buyers, without needing a full-time content writer. AI can also draft compelling case studies from project data to demonstrate their solutions in a clear, data-backed format.  

Streamlining Operations & Customer Service

  • Challenge: Managing customer inquiries, scheduling, and administrative tasks often pulls time and focus away from client relationships and business growth.  
  • AI Solution: AI-powered chatbots can handle routine customer inquiries 24/7, freeing up staff for more complex tasks. AI can also optimize scheduling, manage project timelines, and even assist with basic accounting tasks. The result? More time to focus on what really moves the business forward. 
  • Example: An Asian-Pacific-owned consulting group deploys a chatbot on their website that answers FAQs about their services, qualifies leads, and even schedules consultations—capturing business even after hours and giving their small team more breathing room.

AIBuilder + NMSDC: Practical AI That Supports Your Mission

NMSDC’s mission to equip MBEs with actionable insights meets its next evolution with AIBuilder. We're not here to add complexity—we're here to simplify your path to competitive advantage. Whether it's preparing MBEs for matchmakers with data-backed insights or helping them produce polished, strategic content, AIBuilder puts smart, effective tools in their hands. We're ready to explore with you how we can be a partner in powering your MBE network to reach their full potential. Schedule a time to connect with one of our experts today!