Event Smarts

Building Better Webinars and Virtual Events

Karen Mares

Karen is an Event Producer and the Content Creator here at EventBuilder, writing blogs, website and email copy, knowledge base articles, whitepapers, and more. When not word nerding, she enjoys hiking, reading, singing, wine, true crime podcasts, and getting lost down interesting internet rabbit holes. Despite her (in)famous name, she promises she won't ask to speak to your manager.

Recent Articles

The Data You Need to Measure Virtual Event Success

by Karen Mares posted in tools and tips, virtual events

The Data You Need to Measure Virtual Event Success

How can you determine if your event was a success? The beauty of virtual events is the incredible amount of data they offer. They’re a golden opportunity to gather data and use it to determine overall event success. 

Let's take a look at the data, tools, and timing of measuring your virtual event success.


Virtual Event Management Roles and Responsibilities

by Karen Mares posted in tools and tips, virtual events

Virtual Event Management Roles and Responsibilities

Staffing your virtual events and webinars takes some planning. That said, it's hard to plan when you aren't even sure what your event staff is supposed to be doing. We're here to break down virtual event management roles and responsibilities, and help you develop an event staff training and implementation roadmap.


How to Build a Comprehensive Event Strategy

by Karen Mares posted in How to, virtual events

How to Build a Comprehensive Event Strategy

It's hard to overstate just how valuable business events can be to your bottom-line, but with all the moving parts and details involved, it can get overwhelming quickly. A strategy will give you a guideline for staying on-task and on-goal as you go. Here's the low-down on building a comprehensive event strategy to make the most out of your efforts and ROI.



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