Event Smarts

Building Better Webinars and Virtual Events

Karen Mares

Karen is an Event Producer and the Content Creator here at EventBuilder. Her go-to EventBuilder karaoke night song: Valerie by Amy Winehouse.

Recent Articles

Get to Know EventBuilder

by Karen Mares posted in webinars, Industry, virtual events

Get to Know EventBuilder

EventBuilder was given a new lease on life in 2016, when our all-female C-suite purchased the brand and assumed leadership. Since then, they have dedicated themselves to building the company on three important values:

  1. People first
  2. Compassion
  3. Integrity 

Since then, leadership very intentionally engages with employees, the very core of the company, to help shape EventBuilder's identity and culture around those important core values. We are all incredibly proud of who we are and what we've built. We'd love to invite you to get to know us a little better!


Fresh Virtual Event Ideas For 2022

by Karen Mares posted in webinars, virtual events

Fresh Virtual Event Ideas For 2022

In-person events are starting to pick back up as we venture further into 2022, but never fear! Virtual events are still very much a thing. 

Since competition for attendees has tightened further, virtual event organizers need to get creative to stay on top of their game. As we head into the latter half of 2022, we're looking at some innovative virtual events ideas to help you get those eyeballs on your content!


The Data You Need to Measure Virtual Event Success

by Karen Mares posted in tools and tips, virtual events

The Data You Need to Measure Virtual Event Success

How can you determine if your event was a success? The beauty of virtual events is the incredible amount of data they offer. They’re a golden opportunity to gather data and use it to determine overall event success. 

Let's take a look at the data, tools, and timing of measuring your virtual event success.


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