You've hosted your Microsoft Teams-based webinar or Town Hall. Registration went smoothly, attendees joined successfully, your speakers nailed their presentation, and your session wrapped without any technical emergencies. Now comes the question your stakeholders care the most about:
Was it worth it?
Proving virtual event ROI is still one of the biggest challenges for event managers, trainers, and marketers. It's not enough to say, "we had 600 registrants" because your sales, customer success, and leadership teams want to know something more specific: Did the event create meaningful engagement that supports business outcomes?
If you run Microsoft Teams Webinars and / or Town Halls and need reporting that supports decisions, this guide is for you!
Many organizers are understandably fuzzy on what data Microsoft Teams actually provides and how far it goes toward answering business questions. At a high level, Microsoft Teams webinar reporting is strong at "who joined and when." It is less focused on what content worked, who showed intent, or where to focus follow-up.
Microsoft Teams Webinars include several built-in reports that help you confirm basic participation and capture some interaction data. Teams Premium adds some reporting enhancements and real-time insights, as well.
The registration report usually includes:
This report is useful for:
The webinar attendance report usually captures:
What this does well:
Assists you in answering questions such as, "who actually showed up?" and "how long did they stay connected?"
Because teams logs each join/leave as a separate row, raw counts can be misleading. To get accurate unique attendance and engagement duration, you need to aggregate multiple joins per person.
Depending on how your tenant is configured, you'll have access to engagement-related data through:
These are powerful for understanding what people cared enough to react or ask about.
Things to keep in mind:
Post-event, you'll also have access to:
These are invaluable for:
However, these aren't analytics. They don't tell you who watched which segment, or where engagement dropped of without additional tools.
These reports help confirm participation, but they leave out content interaction, sentiment signals, and detailed behavior that sales and marketing teams typically request.
Teams Town Halls are built for large, one-to-many broadcast-style events. Think all-hands, big announcements, or executive briefings. Typical Town Hall reports include:
You typically get:
This helps answer questions such as:
The Town Hall Q&A report includes:
This is useful for understanding theme-level interest and concerns, but not for scoring individual attendees or accounts.
Organizers also see:
Event Summary view of a Teams Town Hall:
A stronger reporting model focuses on behaviors rather than attendance logs. Metrics that support decision-making include:
Metrics like these help organizers make informed decisions without relying on assumptions.
EventBuilder software and event management services is designed to extend Teams and support organizations that use it for webinars, onboarding, training, customer education, and partner communication. EventBuilder can provide customized reporting for:
On top of that, EventBuilder provides post-event survey data, portal-level reporting, and Power BI connectors to unify data across events.
When reporting is clear, teams can:
Teams events become far more effective when organizers understand what participants value most.
If you want to deepen your reporting and understand real engagement, consider taking these steps:
Our event experts are ready to help Teams users make the most of their events! Get the insights that support better decisions, stronger follow-up, and clear results. Talk to EventBuilder about advanced Teams analytics today!
What reporting does Microsoft Teams provide for webinars?
Teams offers registration reports, attendance reports, simple poll results, Q&A exports, and access to recording and transcript files. These confirm who joined, how long they stayed connected, and how they engaged with basic features. They do not show slide views, resource downloads, or deeper engagement patterns.
What reports are included with Teams Town Halls?
Town Halls include attendee reports, Q&A exports, an organizer summary, and the event recording. While these reports do help confirm participation at scale, they don't provide individual engagement insights or intent signals.
Can I measure on-demand viewing in Teams?
Teams confirms that someone viewed the recording, but it does not show detailed viewing behavior. If on-demand attendance is important for your program, consider a platform that tracks segment-level viewing and resource engagement.
How can I qualify leads from a Teams webinar?
Native reports offer limited information for qualification. You can see attendance and basic interaction, but you cannot track more granular insights. Through customized reporting, EventBuilder can provide a clearer picture of attendee-level interactions and overall interest.
If you can't clearly prove ROI, secure future budget, or show stakeholders exactly how your event drove results, you're leaving value on the table.
Our comprehensive whitepaper, "Everything You Need to Know to Run Large Virtual Events Using Microsoft Teams," reveals the exact strategies and analytics pros use to run high-impact webinars, Town Halls, and hybrid events that deliver measurable results.
Inside, you'll learn:
Don't let another event go unmeasured! Download the guide and start proving your event's value today.
Disclaimer: This article was created with some help from AI, but thoroughly edited, revised, reviewed, and fact-checked by a living, breathing, coffee-drinking human writer.