We believe virtual events should do more than simply broadcast information, they should build connections. For well over a decade, our team has helped enterprise organizations like Microsoft deliver more than 60,000 events that engage audiences, drive learning, and spark action. While our history sets us apart in the world of virtual events, what truly distinguishes EventBuilder is our heart. As a women-owned small business, we understand the hurdles that diverse companies often face when trying to break into enterprise supply chains. That lived experience inspires us to design tools and strategies that empower not only large enterprises, but other small and diverse businesses to be seen, heard, and valued.
At our core, we are builders. Builders of events, of relationships, and of opportunities. That spirit of innovation led us to create AIBuilder, a powerful tool that transforms decades of sales and marketing expertise into actionable intelligence. What began as a solution for our own growth is now redefining how companies prepare for conferences, approach conversations, and unlock new business opportunities.
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For years, we approached conferences such as the WBENC National Conference with energy and optimism, yet we encountered the same roadblocks every time.
- Limited Pitch Time: We typically had just two to three minutes with supplier diversity managers who often didn’t understand where virtual events fit into their organizations.
- Disconnect with Decision-Makers: Supplier contacts rarely knew which internal teams (marketing, IT, HR, L&D) would benefit from our services.
- Lost Opportunities: Conversations often ended with advice to "register in the supplier portal," which created more bureaucracy than real connections.
As a software company with a lean sales department, we simply couldn’t afford to pour endless hours into conferences that didn’t convert. Despite decades of sales and marketing expertise, our conference preparation process was still manual, slow, and unsustainable. Breaking through the noise required hundreds of hours of deep research and preparation that we didn’t have to give.
Our CEO, Lauren Meyer, puts it best: “The door to opportunity is often guarded by corporate buyers who don’t always see where we fit in their complex organizations.”
We realized if we were going to survive, and thrive, we needed to find a better way. So, we built one.
Our answer to these challenges was AIBuilder, a tool that transformed decades of sales and marketing expertise into a strategic intelligence engine. Instead of endless manual research, AIBuilder delivers insights and tools that amplify every business development effort.
One module quickly proved to be transformative for us: The Conference Enablement Tool.
While preparing for the WBENC National Conference, our team used it to target 50 companies. In less than two weeks, AIBuilder generated a complete strategic package for each one. Every package included:
- A custom elevator pitch
- A smart discovery questions guide
- A tailored, two-page capability statement tailored to the target company
- Blog post suggestions tailored to the target company
AIBuilder even pinpointed decision-makers, mapped their likely pain points, and connected each package to tailored landing pages and blog posts. Instead of spending hours scrambling through research, our team could simply review the AI’s output for accuracy and focus their time on perfecting finishing touches. We worked on designing One Sheets, setting up target-customer landing pages, and editing blog posts in half the usual time. For the first time, every conversation at the conference started from a place of relevance and clarity.
What once felt like guesswork now became a game-changing approach to conference preparation:Together, these tools shifted us from broad, generic pitches to insight-driven conversations that opened real doors.
The impact was immediate and far beyond what we imagined.
During our very first use of the tool at the WBENC National Conference, supplier diversity managers leaned in instead of glazing over. With AIBuilder’s one-sheets in hand, we weren’t just introducing ourselves, we were showing exactly how we could help their company. One of those conversations sparked a proposal worth $200,000 with recurring revenue potential only days after the conference.
Beyond individual wins, the tool completely changed the dynamic of conference conversations. Instead of sending us back to “register in the portal,” supplier managers were now able to forward our tailored pages directly to their marketing, IT, and L&D colleagues. Suddenly, we weren’t stuck in bureaucracy, we were sitting down with decision makers who were eager to talk.
The surprises didn’t stop there. At the BDI conference the following month, AIBuilder highlighted opportunities in industries we’d never even considered. A construction company, for example, emerged as a strong prospect when the tool uncovered their use of virtual events to support mental health initiatives for their workforce. This proved to be an opportunity we never would have uncovered through our own traditional research.
Perhaps the biggest shift of all was what this meant for us as a small, women-owned business. What once required large corporate research teams could now be done by our lean staff in a handful of hours. AIBuilder didn’t just accelerate engagement, it leveled the playing field, giving us (and other small and diverse businesses like us) a fair shot at enterprise contracts and a competitive advantage.
