EventBuilder | Case Study | Dynamic Events

Introduction

RSA Conference is one of the biggest cybersecurity events in the world. For Microsoft, it's also a prime opportunity to bring Security product teams face-to-face with a select audience of enterprise customers, partners, and prospects. The side events that happen around RSAC are curated, exclusive, and high-stakes.

Dynamic Events, a full-service event agency, managed Microsoft's Security event presence at RSAC 2025, bringing EventBuilder on to handle registration and onsite check-in. The partnership proved so successful that we teamed up with Dynamic Events in 2026 in the same capacity.

Dynamic Events runs the full production picture: venue, catering, vendor coordination, branding, logistics. For the Microsoft Security events at RSAC 2025 and 2026, that picture included a series of exclusive side events spread across five days, each requiring controlled attendance based on clearance levels.

Managing a multi-event, tiered registration process gracefully is harder than it sounds. Previous years had run check-in manually and the resulting bottlenecks were a problem everyone wanted to solve. Dynamic Events needed a partner who could build a registration system that handled audience segmentation clearly and deploy experienced staff on the ground in San Francisco to run the welcome experience.

Solutions

While typically known for our virtual event software, EventBuilder's expertise extends to the nuanced needs of in-person and hybrid experiences. Our collaboration with Dynamic Events for Microsoft at RASC 2025 and 2026 was a prime example of this versatility. Our expertise in registration capabilities became a cornerstone of the collaboration, initially focused on streamlining check-in processes and expanding to encompass broader event support.

Here's how we tailored our approach:

A hand with a finger outstretched pointing at the word 'registration' against a blue background

Customized Registration Design >>

We built 17 distinct registration pages for Microsoft Security's events across all five days. Each page captured the attendee information Dynamic Events and Microsoft needed, including the details that determined access level. Crucially, audience segmentation was built into the system so the right people accessed the right sessions without manual sorting.

Two young women sit behind a registration desk

Onsite Team in San Francisco >>

We deployed four EventBuilder personnel to work shoulder-to-shoulder with the Dynamic Events team, managing the check-in process to ensure a friendly, efficient welcome for our attendees.

A young woman with red hair sits behind a desk, she is holding out an event lanyard and smiling.

Precision Badging and Access Control >>

We handled badge creation and distribution onsite, with visual indicators for clearance levels at each checkpoint. When needs shifted, we printed press badges on the fly and supported our friends at Dynamic Events with door security for select events.

Registration as a Data Layer >>

The registration software collected more than names. Dietary restrictions, government employee status, and attendee type all fed directly into Dynamic Events' logistics, Microsoft's billing process, and communication management. No separate data collection step was required.

EventBuilder is known for its virtual event experience and expertise, but the same principles that make a 5,000-person virtual conference run cleanly apply to in-person events: structured registration, clean data, and an experienced team who knows how to stay calm when something unexpected comes up.

Dynamic Events brought the in-person production expertise. We brought the registration infrastructure and the people. The combination worked because both teams knew their lanes and trusted each other to own them.

If your next large-scale event requires more than a registration link and a spreadsheet, that's where we come in.