Licensing Knowledge, Delivered.

 Microsoft Taps EventBuilder for Channel Training at scale

Meet The Client (1000 x 100 px)

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Microsoft is one of the world's most recognized and respected technology companies, known for its commitment to innovation, security, and ability to empower people and organizations to achieve more. Within its global partner ecosystem, Microsoft invests heavily in education and enablement, ensuring that its channel partners have the knowledge, tools, and confidence needed to deliver value across complex licensing scenarios. 

To support these efforts, the Commercial Licensing team develops and delivers training programs that translate Microsoft's robust licensing models into accessible, actionable learning for partners worldwide. Their goal is to equip every partner with the clarity and expertise they need to serve customers effectively, no matter the scale, region, or solution. 

Challenge

Microsoft's Commercial Licensing group was tasked with delivering a complex, content-heavy training initiative to partners across the globe. But executing a high-volume virtual program at this scale, without overburdening internal teams, was no small feat. They needed more than just software; they needed strategic support to pull it all together. 

Key challenges included: 

Centralized Content and Registration Hub

With multiple sessions targeting a range of audiences, they needed a centralized place where partners could register, access live and on-demand content, and stay informed about upcoming sessions. Fragmented access points were creating confusion and increasing support requests.

Cloud Hosting for Event Recordings

On-demand access was essential. They required a secure, scalable solution to host and share event recordings long after the live sessions ended. They needed visibility into who was watching and which content was resonating with their audiences.

Large Scale In-Event Technical Support

Delivering smooth experiences across time zones meant having live support at every session. They couldn't afford to split attention between content delivery and tech issues, especially with hundreds of partners depending on these trainings to stay current.

Customized Reporting to Support ROI

Tracking attendance alone wasn't enough. The team needed detailed reporting by region, event type, and viewer behavior to help justify future investments and fine-tune future programming.

Customized Event Communications

Standard confirmation emails weren't cutting it. Microsoft wanted every touchpoint (from registration confirmation to post-event follow-up) to reflect their brand, voice, and high standard of professionalism.

With limited bandwidth to manage these demands internally, Microsoft turned to us to provide full-spectrum event support.

Solutions

To meet the demands of Microsoft's Commercial Licensing team, we delivered a fully customized blend of software and services designed to support every facet of their channel training program. At the heart of the effort was a dedicated Program Manger, serving as the single point of contact and strategic partner throughout the program's lifecycle.
 

Here's how we brought their vision to life:

  • Dedicated Program Oversight:
    A seasoned EventBuilder Program Manager oversaw planning, implementation, and execution, coordinating all moving pieces and serving as the go-to for scheduling, updates, and logistics. 
  • Custom Software Configuration:
    We implemented a tailored version of the our platform to work seamlessly with Microsoft Teams. This allowed for advanced registration workflows, customizable communications, and detailed reporting without the headache. 
  • Branded Event Listing and Registration Hub: 
    Our team created a centralized content hub—branded to Microsoft specifications—where partners could easily browse, register for, and access events. This listing page simplified user navigation and reduced the need for manual registrations and reminders. 
  • Downloadable Training Materials and Resources: 
    Supporting content was made available alongside each session, giving attendees access to slide decks, reference materials, and supplementary documentation in one easy-to-navigate location. No more digging through inboxes;, downloadable content lived right where attendees needed it, when they needed it.
  • Professional Event Staffing and Support: 
    Every session had an experienced Event Producer behind the scenes, handling technical rehearsals, presenter onboarding, real-time troubleshooting, and post-event wrap-up. This freed Microsoft’s trainers from behind-the-scenes stress so they could show up and teach effectively.
  • Cloud-Hosted Event Recordings: 
    All sessions were automatically recorded and securely hosted for on-demand viewing—helping Microsoft extend the reach and longevity of their training program while capturing key viewer metrics. 
  • Responsive Communication and Attendee Support: 
    We served as the front line for attendee inquiries, fielding registration and tech support questions, and routing complex cases directly to the right Microsoft team members when needed. 
  • Custom Engagement and Performance Reporting: 
    Post-event reports were tailored to Microsoft’s internal goals, providing insight into attendance, engagement trends, and content consumption across sessions and time zones. 

Results

The partnership between Microsoft's Commercial Licensing team and EventBuilder delivered far more than just smooth operations, it helped Microsoft turn a sprawling program into a finely tuned training engine. 

Together, we launched and supported:

400+ Events

Across global time zones, formats, and content tiers. Each one managed with precision and professionalism by our team.

180,000+ Registrants

Through branded, intuitive registration pages and coordinated communications that made it easy for partners to find and sign up for the sessions most relevant to them.

63,000+ Live Attendees

With live, professional support at every turn, ensuring smooth delivery, responsive moderation, and issue-free access, even at scale.

230,000 On-Demand Views

Thanks to automatic cloud-hosted recordings and resource-rich listings, partners had continued access to training long after the live sessions ended.

What these numbers don't show, but was just as impactful, was the steady collaboration that kept everything running smoothly. From early strategy calls to last-minute presenter tech-checks, we became part of their team, complete with shared spreadsheets, inside jokes, and emergency backup links. We adapted to new needs as they arose, kept detailed records, and ensured that even as the program grew in scope, no detail fell through the cracks. 
 
With EventBuilder's technology and event experts managing the full event lifecycle, Microsoft's Commercial Licensing team stayed focused on their core mission: delivering meaningful, accessible licensing education to partners around the world.