EventBuilder | Case Study | Microsoft Azure IofT

Introduction

Azure IofT Marketing and Events Senior Program Manager, Mike Iem, was faced with the task of shifting traditionally in-person partners events to a 100% virtual format in 2020.

He needed a way to effectively engage partners using Microsoft Teams while managing the complexities of external audience registration and event access. Previous attempts to secure a seamless, cost-effective way to achieve this were proving challenging and costly.

The goal was to transition to virtual events without losing the essence of engagement and interaction that live events offer.

Promote Interactivity >>

Foster reciprocal communication between presenters and attendees

The front of a ring bound notebook with the word 'Framework' in large letters on the front, against an orange background

Transition Event Framework >>

Moving historically In-Person events schedule to a 100% Virtual Events Calendar

A blank laptop computer at the forefront with a photograph of lots of people behind it pointing upwards towards the camera

Replicate Live Event Energy >>

Retain the flavor of a face-to-face atmosphere in a virtual environment

Large green cogs with person shaped teeth interconnecting

Seamless Registration Process >>

Use a core listing page for personalized registration and follow up communications

A hand draws a flow diagram of a work engagement process against a blue background with the image of a professional woman holding and looking at an ipad with a smile on her face.

Sustain Engagement >>

Keep a sense of pace, style and engagement over a multi-event series

Four small wooden squares with tick marks on them surround one larger wooden block with a red arrow hitting a target

Maintain Standards >>

Lose no sense of corporate identify when working in partnership

Solutions & Results

The transition was a success, with EventBuilder offering the ideal solution and playing a pivotal role in building a sustainable, thriving partner events program. Microsoft Partner attendees demonstrated continued interest and engagement, with many accessing the content on-demand after the live event.

EventBuilder's software emerged as the perfect answer to the customer's attendee participation goals and registration challenges.

The program offered:

Seamless software integration with Microsoft Teams.

Customer event templates to easily clone for consistent branding, format, registration, data collection, and functionality across multiple events.

Simulated Live event mode, offering a high quality recorded content presentation with live event moderation and attendee engagement, including Q&A/messaging, polls, attendee sentiment, and surveys.

Domain-level Deny list settings to prevent freemail accounts (Gmail, Hotmail) from registration spam.

Automatic On-Demand event recordings for easy playback and extended event reach.

For the inaugural event, there were 1,300 Microsoft Partners registration, 750 live attendees, and hundreds of on-demand views after the live event.

We've had great success with the EventBuilder software. With the templates, we can build registration pages in minutes, saving us time and money. We like the flexibility of different types of events we can execute on. The ROI we get from this software is off the charts.

Mike Iem

Senior Program Manager | Azure IoT Marketing and Events for Microsoft

CASE STUDY

Microsoft Azure IofT Partners Events Achieve Move From In-Person to Virtual Events