Microsoft Azure IofT Partners Events Achieve Move From In-Person to Virtual Events

Meet The Client (1000 x 100 px)
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Azure IofT Marketing and Events Senior Program Manager, Mike Iem, was faced with the task of shifting traditionally in-person partners events to a 100% virtual format in 2020.
 
He needed a way to effectively engage partners using Microsoft Teams while managing the complexities of external audience registration and event access. Previous attempts to secure a seamless, cost-effective way to achieve this were proving challenging and costly.
 
The goal was to transition to virtual events without losing the essence of engagement and interaction that live events offer.
Challenge

Transition Event Framework

Moving historically In-Person events schedule to a 100% Virtual Events Calendar

Promote Interactivity

Foster reciprocal communication between presenters and attendees

Replicate Live Event Energy

Retain the flavor of a face-to-face atmosphere in a virtual environment

Seamless Registration Process

Use a core listing page for personalized registration and follow up communications

Maintain Standards

Lose no sense of corporate identify when working in partnership

Sustain Engagement

Keep a sense of pace, style and engagement over a multi-event series

Solutions

The transition was a success, with EventBuilder offering the ideal solution and playing a pivotal role in building a sustainable, thriving partner events program. Microsoft Partner attendees demonstrated continued interest and engagement, with many accessing the content on-demand after the live event.

EventBuilder's software emerged as the perfect answer to the customer's attendee participation goals and registration challenges.

The program offered:
  • Seamless software integration with Microsoft Teams.
  • Customer event templates to easily clone for consistent branding, format, registration, data collection, and functionality across multiple events.
  • Domain-level Deny list settings to prevent freemail accounts (Gmail, Hotmail) from registration spam.
  • Simulated Live event mode, offering a high quality recorded content presentation with live event moderation and attendee engagement, including Q&A/messaging, polls, attendee sentiment, and surveys.
  • Automatic On-Demand event recordings for easy playback and extended event reach.
  • For the inaugural event, there were 1,300 Microsoft Partners registration, 750 live attendees, and hundreds of on-demand views after the live event.

Results

The transition was a success, with EventBuilder offering the ideal solution and playing a pivotal role in building a sustainable, thriving partner events program. Microsoft Partner attendees demonstrated continued interest and engagement, with many accessing the content on-demand after the live event.

EventBuilder's software emerged as the perfect answer to the customer's attendee participation goals and registration challenges.

The program offered:
  • Seamless software integration with Microsoft Teams.
  • Customer event templates to easily clone for consistent branding, format, registration, data collection, and functionality across multiple events.
  • Domain-level Deny list settings to prevent freemail accounts (Gmail, Hotmail) from registration spam.
  • Simulated Live event mode, offering a high quality recorded content presentation with live event moderation and attendee engagement, including Q&A/messaging, polls, attendee sentiment, and surveys.
  • Automatic On-Demand event recordings for easy playback and extended event reach.
  • For the inaugural event, there were 1,300 Microsoft Partners registration, 750 live attendees, and hundreds of on-demand views after the live event.

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