CASE STUDY

Microsoft 'Level Up' Initiative Achieves Scalability and Efficiency Gains

Introduction

Microsoft's Level Up initiative is a global powerhouse of sales and technical training, designed to equip their Cloud Solutions Provider (CSP) partners. Its mission is to deliver the essential knowledge and skills needed to thrive in the ever-advancing modern work ecosystem to their partners. It acts as a global learning hub, helping Microsoft partners move beyond transactions and toward building solutions that genuinely advance their customers' success. 
 
Facing the complexities of scaling their ambitious program and ensuring top-tier delivery, the Level Up team partnered with EventBuilder. Our directive was clear: to provide a robust virtual event platform and expert program management that could seamlessly handle diverse event needs, from intricate registration processes to flawless execution of live and on-demand content. This allowed the Level Up team to dedicate their full attention to developing impactful training. By leveraging our virtual event platform and dedicated program management team, they achieved significant improvements in program reach, timeliness, and stakeholder satisfaction. 

The Level Up log in purple font with three arrows to the left sits in the top left hand corner of the image. A graphic of a globe with a network of lines and dots around it fills the rest of the view.

Challenge

Needs and Wants

With their global reach and ambitious training goals, the Level Up team faced a familiar set of growing pains. They needed a solution that could not only handle a massive, geographically diverse audience but also provide top-tier service and proactive support. Previous methods were cracking under the strain, lacking finesse for swift pivots and the robust framework needed for seamless operational efficiency. 

This group needed a team who could:
 

Deliver Solid Service Agreements
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Ensuring timely and responsive support for event execution and program management

Support Scalability 
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Reaching a vast network of CSP partners across the globe

Boost Operational Efficiency  
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Streamline processes and cut down on manual efforts for program management

Provide Unmatched Flexibility  
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The ability to pivot often, quickly, and in the late stages of program planning

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Is there anything?

EventBuilder's templates allowed SolarTech to quickly replicate event information, eliminating the need to start from scratch for each session. This significantly improved their virtual event management workflow

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Is there a second stat?

EventBuilder's automated email reminders significantly reduced no-show rates and improved communication with attendees, leading to better webinar attendance. 



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Is there a third stat?

Automated processes and user-friendly interface minimized errors and streamlined workflows for their online events. The automated processes ensured that all data was entered correctly and consistently, eliminating the potential for human error. Additionally, the user-friendly interface made it easy for users to navigate the platform and complete tasks, reducing the time and effort required to manage online events. These improvements enabled the organization to handle a higher volume of online events with greater precision without increasing resources.



Solutions

Enter EventBuilder. We partnered with Microsoft's Level Up team to provide a comprehensive solution that tackled these challenges head-on, blending our powerful virtual event platform with our event management concierge expertise.

The Level Up program wasn't a one-size-fits-all affair. With a wide range of event types and delivery styles, each initiative required its own mix of planning, production, and technical coordination. We supported it all, from registration to wrap up.

EventBuilder logo on blue background
Quarterly Technical & Sales Boot Camps

These cornerstone events, often attracting over 1,000 registrants, were delivered as polished, pre-recorded town halls. This allowed for consistent, high-quality delivery to a large audience.

EventBuilder logo on blue background
CSP Marketing Moments Event

This event blended a pre-recorded town hall format with a live Q&A session, drawing around 1,000 attendees. This hybrid approach maximized reach while still offering real-time interaction.

EventBuilder logo on blue background
Live Lab Sessions

For hands-on-learning, these sessions were a game-changer. Conducted as Teams meetings with a managed attendee view for up to 300 participants, presenters delivered live demos and provided direct support. We facilitated these four-hour deep dives by setting up instructor invitations, managing breakout rooms for attendees, and providing crucial technical backup.

EventBuilder logo on blue background
Ad hoc Webinars

Standalone events like the Business Central Live webinar featured live presenters and real-time Q&A, scheduled only as needed.

EventBuilder logo on blue background
Sizzle Videos & Snackables

Bite sized promotional videos highlighting the benefits and features of events.

At EventBuilder, we don't just tick boxes; we relish the opportunity to innovate alongside our clients. When the Level Up team wanted to boost engagement further with "Sizzle Videos" for promotion and digestible "Snackables" for event highlights, our ears perked up. These creative assets were exciting new additions to the project scope, and our team was eager to dive in and help bring these visions to life, adding another layer of polish to the program. 

Our team became an extension of theirs through: 

An American style signpost points to 'React' and 'Adapt'. The signs are white font on orange, the sky is blue behind. a plain mid blue square
Adaptable Virtual Event Platform >>
Our software provided the backbone for various event formats, from large-scale pre-recorded sessions to interactive live labs and on-demand content. We designed and managed branded registration and listing pages, ensuring consistent and user-friendly experiences across the entire program. Based off of each event's specifications we curated and sent out registrant communications so attendees were updated as needed.
A close up of a white laptop keyboard showing three blue buttons with disability icons on them. a plain orange square
Advanced Features & Accessibility >>
We supported language translation services for live audio, broadening the accessibility and inclusivity of the training.
Wooden blocks multiplying in size by the power of two cross the screen against a green background. a plain mid green square
Streamlined Processes >>
We took care of the behind-the-scenes work (registration, coordinating presenters, event reminders, and reporting) so our client didn’t have to. We met with each presenter individually to align on goals and content, keeping everyone informed, prepared, and on schedule.
Three people's hands are centred in the image, all bracing each others wrists to make a supportive circle a plain orange square
Dedicated Event Management Concierge >>
We dedicated a team to providing expert support, guidance, and proactive problem-solving throughout the entire program lifecycle. This included scheduling time and meeting with individual presenters to record content, meticulous video editing, and pre-conference checks. We proactively identified potential issues and offered solutions.
A white laptop displaying a webinar with many guests. A persons hands are on a keyboard typing a plain mid green square
Seamless Content Delivery >>
We provided post-event recordings for every session, complete with VTT caption files to support accessibility and easy publishing on Microsoft's partner hubs.
A close up of a laptop keyboard focused on a large shift button that reads 'Edit' a plain mid blue square
Rich Media >>
Our team got creative producing "Sizzle Videos" and "Snackables", perfect promotional content for Level Up's website and socials.

Results

The collaboration between Microsoft's Level Up initiative and EventBuilder yielded significant improvements:

Three purple darts, two lying down and one standing vertically, hitting the centre mark of a purple circular target
  • Increased Scalability: Our platform facilitated the delivery of training to a global audience of CSP partners.
  • Improved Service Level Agreements: We provided consistent, timely, and responsive support, exceeding expectations.
  • Enhanced Operational Efficiency: EventBuilder's platform and team streamlined the program’s event processes, freeing up resources to focus on content creation and delivery.
  • Increased Stakeholder Satisfaction: The feedback was overwhelmingly positive. Both the Level Up program team and the CSP partners participating in the events expressed high levels of satisfaction with EventBuilder's platform and white-glove services.
  • Valuable Data Insights: Our platform delivered comprehensive data and reporting, including crucial consumption metrics for on-demand content. This allowed the Level Up program to make informed, data-driven decisions, continuously refining their offerings.
EventBuilder's work with Microsoft's Level Up initiative is a testament to the magic that happens when a robust virtual event platform is paired with dedicated program management expertise. By choosing us, the Level Up team successfully expanded its reach, sharpened its operational efficiency, and boosted satisfaction across the board. 

We don't just provide software, we deliver a complete solution with a human touch, helping our clients connect, educate, and inspire their audiences, no matter where they are in the world. 

In Their Own Words

Your team seriously rocked these events! ... things have gone super smooth!

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Angela Hernandez

Business and Channel Advisor | Microsoft

I thought EventBuilder was registration only. We now see how much more EventBuilder can help with.

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Senior Program Manager

Marketing Manager | Microsoft

Your team seriously rocked these events! ... things have gone super smooth!

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Angela Hernandez

Business and Channel Advisor | Microsoft

I thought EventBuilder was registration only. We now see how much more EventBuilder can help with.

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Senior Program Manager

Marketing Manager | Microsoft