Recent Blog Posts

Is there a shift coming in GoToWebinar’s value equation?

As markets mature, differentiation is increasingly found in the smaller details…and those smaller details often have an impact of significant proportion. This is the case of some newer features in Logmein’s GoToWebinar, and I think they signal a shift in how GoToWebinar sees serving customers (see conclusion). GoToWebinar as an authoring tool for simulated live […]

6 ways to make a webinar or webcast more like a virtual class

There’s a time and a place for lecture or broadcast for communicating information, but we also know that they can be lower-efficacy means of adult learning. So what do you do when you are very much concerned for the learning outcomes of your audience? We’d argue that, even if you’re not in a place to hold […]

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