Karen Mares (she/her), Lead Content Creator

Karen Mares (she/her), Lead Content Creator

Karen is the Lead Content Creator at EventBuilder. She began writing B2B content in 2012, joining EventBuilder in 2019 where she embraced the challenge of creating a content library. She loves to learn, hike, drink wine, and laugh as often as possible.

Posts by Karen Mares (she/her), Lead Content Creator

How to Turn One Virtual Event Into a Year of Marketing Fuel

You just pulled off a showstopper: an unforgettable virtual conference packed with brilliant keynotes, dynamic panels, a …

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2 min read
July 1, 2025

How Event Agencies Can Use AI to Win More High-Stakes RFPs

For a global brand experience agency, the most important event is often the one that happens before the event: winning t …

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2 min read
July 1, 2025

Simplify Entergy’s Events Using Tools You Already Own

Entergy is leading the way in building a resilient, future-ready grid—while also making bold progress toward net-zero em …

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2 min read
July 1, 2025

The Fortune 1000 Playbook for Secure, Scalable Virtual Events

When you’re an agency trusted by giants like Walmart, ExxonMobil, or AutoZone, to produce a virtual or hybrid summit, th …

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2 min read
June 27, 2025

From Producer to Partner: Driving Event ROI in Microsoft 365

Corporate events are high-stakes, and agencies like Trademark Events have built their reputations on creative brilliance …

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2 min read
June 27, 2025

How MBEs Can Use AI to Compete Bigger and Grow Faster

Empowering MBEs at the frontier of innovation. The NMSDC is at the forefront of empowering Minority Business Enterprises …

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3 min read
June 25, 2025

How NMDSC Can Elevate MBE Education With Advanced Virtual Events

Empowering MBEs through smarter virtual education NMSDC plays a vital role in advancing economic equity by equipping MBE …

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3 min read
June 25, 2025

The Real Business Impact of Partnering With Women-Owned Businesses

At the intersection of purpose and performance, real partnerships begin At EventBuilder, two of our guiding principles a …

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2 min read
June 16, 2025