Karen Mares (she/her), Lead Content Creator

Karen Mares (she/her), Lead Content Creator

Karen is the Lead Content Creator at EventBuilder. She began writing B2B content in 2012, joining EventBuilder in 2019 where she embraced the challenge of creating a content library. She loves to learn, hike, drink wine, and laugh as often as possible.

Posts by Karen Mares (she/her), Lead Content Creator

Virtual Event Management Roles and Responsibilities

Staffing your virtual events and webinars takes some planning to make sure your delivery is seamless. That said, it can …

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4 min read
October 13, 2025

10 Ideas for Panel Discussion-Style Webinars

Remote panel discussions are possible - they’re just a little different than what you may be used to in terms of webinar …

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3 min read
August 13, 2025

The Complete Guide to Virtual Event Security and Privacy

Virtual and hybrid events have unlocked huge opportunities to meet your business objectives: extending audience reach, r …

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7 min read
July 8, 2025

Advanced Security Measures For High-Stakes Virtual Events

You've locked in your essentials—unique join links, waiting rooms/lobbies, strong passwords, and (hopefully!) multi-fact …

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5 min read
July 7, 2025

Building Attendee Trust: Communicating Security Compliance Measures

You've done the work: created a well-planned virtual event security strategy, your platform is locked down with robust a …

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6 min read
July 3, 2025

You Don't Need 2 Event Platforms. You Need ONE, and the Right People

If your organization already pays for Microsoft 365, you likely already have Microsoft Teams. Are you also paying for Zo …

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7 min read
July 2, 2025

The Fortune 1000 Playbook for Secure, Scalable Virtual Events

When you’re an agency trusted by giants like Walmart, ExxonMobil, or AutoZone, to produce a virtual or hybrid summit, th …

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2 min read
June 27, 2025

From Producer to Partner: Driving Event ROI in Microsoft 365

Corporate events are high-stakes, and agencies like Trademark Events have built their reputations on creative brilliance …

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2 min read
June 27, 2025