Event Smarts

Building Better Webinars and Virtual Events

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Source Tracking 101: Effective Event Marketing Tools

by Karen Mares posted in tools and tips

Source Tracking 101: Effective Event Marketing Tools

A simple but powerful tool in EventBuilder's software, the source tracking helps Organizers collect and analyze data regarding their virtual event marketing initiatives. But how does it work, exactly? What are the benefits of using it? Let's find out:


Hiring a Virtual Event Production Company

by Karen Mares posted in Virtual Event Management Services, virtual events, Virtual Event Production

Hiring a Virtual Event Production Company

Has your company's event programming and production become a much larger part of your work life? With the robust return of in-person events and the "don't bore me" post-pandemic expectation for virtual and hybrid options, event pros are busier than ever. Is it time to partner with a professional virtual event production company for your event programming, production, technical support, and staffing? 


Troll-Proof Your Virtual Events with a Code of Conduct

by Karen Mares posted in tools and tips, virtual events

Troll-Proof Your Virtual Events with a Code of Conduct

Online events are more accessible to more people than ever before. We've previously talked about virtual event etiquette, potential blunders, and the importance of accessibility. One area we haven't touched on: civility. I'm sure we've all come across keyboard cowboys who pollute online interaction, discussions, and comment sections, but what happens when they show up to your virtual event? Do you have published rules/guidelines for expected behavior from your attendees? What should a virtual events code of conduct include?


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