Karen Mares (she/her), Lead Content Creator

Karen Mares (she/her), Lead Content Creator

Karen is the Lead Content Creator at EventBuilder. She began writing B2B content in 2012, joining EventBuilder in 2019 where she embraced the challenge of creating a content library. She loves to learn, hike, drink wine, and laugh as often as possible.

Posts by Karen Mares (she/her), Lead Content Creator

5 Proven Webinar Promotion Strategies That Actually Work

Webinars are still relevant and effective! We seen them grow from a simple marketing tool to a key driver of lead genera …

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6 min read
February 20, 2025

The Ultimate Webinar Marketing Checklist: From Planning to Promotion

It's well established fact that virtual events are among the best ways to connect with potential customers, generate lea …

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7 min read
February 20, 2025

Beyond the Webinar: Nurturing Leads and Driving Sales

Congrats! Your webinar was a hit! Your audience was engaged, you delivered valuable, insightful content, and the feedbac …

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6 min read
February 20, 2025

How to Repurpose Webinar Content for Maximum Impact

You've invested your time and energy into creating an exceptional webinar - engaging speakers, fantastic content, and a …

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4 min read
February 20, 2025

How to Build Webinar Landing Pages That Actually Convert

Got an amazing idea for a webinar with a topic that you know your audience is clamoring for, and a speaker lined up that …

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5 min read
February 20, 2025

Living Without Barriers: Accessibility and EventBuilder

As we increasingly rely on the internet and computer technology to enhance our everyday lives, access for individuals wi …

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3 min read
February 19, 2025

Is It Time To Hire Out Your Virtual Event Management?

Virtual events and webinars aren’t going anywhere—they’ve become a key part of the events landscape. Are you finding tha …

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6 min read
January 3, 2025

How to Build a Comprehensive Event Strategy

It's hard to overstate just how valuable business events can be to your bottom-line, but with all the moving parts and d …

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3 min read
December 30, 2024