Event Smarts

Building Better Webinars and Virtual Events

Karen Mares

Karen is an Event Producer and the Content Creator here at EventBuilder, writing blogs, website and email copy, knowledge base articles, whitepapers, and more. When not word nerding, she enjoys hiking, reading, singing, wine, true crime podcasts, and getting lost down interesting internet rabbit holes. Despite her (in)famous name, she promises she won't ask to speak to your manager.

Recent Articles

Women in Event Tech and EventBuilder: Looking Ahead

by Karen Mares posted in Industry

Women in Event Tech and EventBuilder: Looking Ahead

In Part 1 of our 2-part Women in Event Tech series, we looked to the past and the evolution of events, event tech, their convergence, and how women-led initiatives and innovations have moved the industry forward. We also looked at how EventBuilder has been a player in the virtual events space since the beginning. Join us for Part 2 as we stop to take a look around at the now, then we'll look to the future and how the women who lead EventBuilder are shaping its direction.


Women in Event Tech Part 1: A Look Back

by Karen Mares

Women in Event Tech Part 1: A Look Back

It may surprise you to learn that event tech, as we know it today, has its roots in the 1990s. It may also surprise you to learn that women-led initiatives and innovations have driven the industry forward in ways you may not expect. Join us in this two-part series as we look back at how far we've come (Part 1) and where we're going (Part 2).


Event Industry Trends That Weren't Terrible in 2021

by Karen Mares posted in Industry, virtual events

Event Industry Trends That Weren't Terrible in 2021

There was this brief, beautiful, shiny moment in June of 2021 that felt like things could be heading into what we all used to know as "normal." Enter: The Delta Variant. And just like that, the dream of back-to-business-as-usual moved out of reach. However, it wasn't all terrible. Ever flexible, event industry personnel dug in and made the best of it. Again. Here are a few of 2021's not-awful highlights.


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