In part one of this two-part post about source tracking we looked at the who, why, what, and a little bit of how to understand where your webinar registrants came from.
Many webinar and webcast softwares default to participants joining in “listen only” mode, and this makes sense – controlling audio is a critical part of managing a great virtual event, and a presentation is a different communication style than a conversation (like in a meeting).
Today’s question comes in from Eduardo, and it’s a frequent question. Here you go, Eduardo.
Skype for Business is first a calling/communication and collaboration solution, not really a webinar or webcast solution (e.g., it doesn’t have built-in registration). Skype Meeting Broadcast was designed to solve Skype for Business' capacity limitation (practically 200-250 participants), but also lacks features that are essential to many webinars or webcasts.
Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.
Most webinar platforms let you create registration pages, polls, and end-of-event surveys. That's not news. What might be news, however, is asking if there's a better way to tackle this critical element of webinar programs.
The science of studying multitasking is young, and as researcher Eyal Ophir points out, it’s a zero-sum game of task switching.