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by Roger Courville posted in EventBuilder Gateway for Skype, Strategy, Tools and Tips

8+ ideas for getting the most out of source tracking in webinars, webcasts, and virtual classes

In part one of this two-part post about source tracking we looked at the who, why, what, and a little bit of how to understand where your webinar registrants came from.


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by Roger Courville posted in Presentation Planning, Strategy, Tools and Tips

“How did you hear about us?” A primer on source tracking in webinar programs

Imagine looking out at an in-room room full of people and wondering, “Who’s out there and how’d they get here?” Great question! And answering it would take both planning and effort.


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by Roger Courville posted in Design, Diversions, Presentation Delivery, Presentation Design, Presentation Planning

10 tactics for better interaction when the webinar audience is “listen only”

Many webinar and webcast softwares default to participants joining in “listen only” mode, and this makes sense – controlling audio is a critical part of managing a great virtual event, and a presentation is a different communication style than a conversation (like in a meeting).


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by Roger Courville posted in Promotion, Web Seminar Promotion

FAQ: How do I create a compelling webinar invitation?

Today’s question comes in from Eduardo, and it’s a frequent question. Here you go, Eduardo.


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by Roger Courville posted in EventBuilder Gateway for Skype

Three ways EventBuilder’s Gateway for Skype for Business helps you connect and engage

Skype for Business is first a calling/communication and collaboration solution, not really a webinar or webcast solution (e.g., it doesn’t have built-in registration). Skype Meeting Broadcast was designed to solve Skype for Business' capacity limitation (practically 200-250 participants), but also lacks features that are essential to many webinars or webcasts.


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by Roger Courville posted in Business, Observation Deck, Presentation Delivery, Strategy

Corporate evangelism: 7 reasons why webinars are the perfect tool

Webinars – live, real-time, do-it-without-a-net webinars – are hands down the best medium for any corporate evangelism program. Let’s get right to it.


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by Roger Courville posted in attendance rates, Business, Industry, Observation Deck, ON24, virtual class, webcast, webinar

Secondary analysis of ON24’s Webinar Benchmarks Report 2017

Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.


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by Roger Courville posted in EventBuilder Gateway for Skype, Skype, Skype for Business, Skype Meeting Broadcast, Tools and Tips

Better than polling: What a “question bank” is and why we use this approach to webinar registration, poll, and survey questions

Most webinar platforms let you create registration pages, polls, and end-of-event surveys. That's not news. What might be news, however, is asking if there's a better way to tackle this critical element of webinar programs.


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by Roger Courville posted in Delivery, From the Attendee's perspective, Observation Deck, Presentation Delivery, Presentation Planning

Webcams in webinars, webcasts, and virtual classes: arguments for, against, and how to think about ‘em

 


by Roger Courville posted in Content, Delivery, Design, Presentation Delivery, Presentation Design, Presentation Planning

10 attention tactics applied to webinars, webcasts, and virtual classes

The science of studying multitasking is young, and as researcher Eyal Ophir points out, it’s a zero-sum game of task switching.


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