EventBuilder webinar strategies, skills, and tools

In part one of this two-part post about source tracking we looked at the who, why, what, and a little bit of how to understand where your webinar registrants came from.

Imagine looking out at an in-room room full of people and wondering, “Who’s out there and how’d they get here?” Great question! And answering it would take both planning and effort.

Many webinar and webcast softwares default to participants joining in “listen only” mode, and this makes sense – controlling audio is a critical part of managing a great virtual event, and a presentation is a different communication style than a conversation (like in a meeting).

Today’s question comes in from Eduardo, and it’s a frequent question. Here you go, Eduardo.

Skype for Business is first a calling/communication and collaboration solution, not really a webinar or webcast solution (e.g., it doesn’t have built-in registration). Skype Meeting Broadcast was designed to solve Skype for Business' capacity limitation (practically 200-250 participants), but also lacks features that are essential to many webinars or webcasts.

Webinars – live, real-time, do-it-without-a-net webinars – are hands down the best medium for any corporate evangelism program. Let’s get right to it.

Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.

Most webinar platforms let you create registration pages, polls, and end-of-event surveys. That's not news. What might be news, however, is asking if there's a better way to tackle this critical element of webinar programs.

The science of studying multitasking is young, and as researcher Eyal Ophir points out, it’s a zero-sum game of task switching.