EventBuilder webinar strategies blog

Remember LiveMeeting? The memories and the legacy

January 2 2018 / by Roger Courville posted in Business, Diversions, Industry, Observation Deck


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If Skype for Business gets folded into Teams, what does that mean for webinars and webcasts?

September 27 2017 / by Roger Courville posted in Business, EventBuilder Gateway for Skype, Industry, Online Meetings

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It’s been a rumor for the last few days, but this week at Ignite the announcement came: at some point in the future Skype for Business is going to get sucked up into Teams. This is probably both good and bad news for you depending on where you sit.

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Is there a shift coming in GoToWebinar’s value equation?

August 24 2017 / by Roger Courville posted in Content, Delivery, gotowebinar, Industry, Observation Deck


As markets mature, differentiation is increasingly found in the smaller details…and those smaller details often have an impact of significant proportion.

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Open letter to virtual event services providers: why Microsoft’s Supplier Code of Conduct is good for all of us

August 7 2017 / by Roger Courville posted in Business, event services, Industry, Microsoft, webcast, webinar


EventBuilder is proud that our little 17-person organization is an approved Microsoft supplier. We like to think we are big enough to work with anyone, but we're small enough to keep it personal. And when it comes to managing webinar programs, we think Microsoft's Supplier Code of Conduct is something webinar professionals should take seriously (regardless of whether or not you're a supplier to Microsoft).

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Secondary analysis of ON24’s Webinar Benchmarks Report 2017

June 9 2017 / by Roger Courville posted in attendance rates, Business, Industry, Observation Deck, ON24, virtual class, webcast, webinar


Imagine getting a call from the Chief Learning Officer of a country. I did once (from Canada), and she was kind and asked me pointedly about how I'd arrived at my numbers and conclusions in a paper I'd published. Why? Because the world of corporate whitepapers rarely has the same rigor as academic papers for peer-reviewed journals. Fortunately I do have that rigor ready for such conversations, even if it doesn't go into the paper. And it's from this perspective that I keep a commercial report such as ON24's in context.

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