Karen Mares (she/her), Lead Content Creator

Karen Mares (she/her), Lead Content Creator

Karen is the Lead Content Creator at EventBuilder. She began writing B2B content in 2012, joining EventBuilder in 2019 where she embraced the challenge of creating a content library. She loves to learn, hike, drink wine, and laugh as often as possible.

Posts by Karen Mares (she/her), Lead Content Creator

Custom Branding in Microsoft Teams for Professional Corporate Events

Reviewed by Georgia Dawson, Special Event Services Specialist Why Event Branding Matters in Microsoft Teams Branding sha …

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5 min read
December 4, 2025

5 Meaningful Ways to Support Women-Owned Businesses

More Than a Purchase: Your Role in Building an Inclusive Economy Over the past two posts, we've honored the history of w …

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4 min read
November 3, 2025

How Women Entrepreneurs Are Overcoming Barriers to Business Growth

Women Leading Innovation Every October, National Women’s Small Business Month reminds us of how far women entrepreneurs …

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7 min read
October 23, 2025

How the 1988 Women's Business Ownership Act Empowered Entrepreneurs

Did You Know? Until 1974, women in the United States couldn’t apply for credit in their own name—unless a male relative …

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3 min read
October 15, 2025

Virtual Event Management Roles and Responsibilities

Staffing your virtual events and webinars takes some planning to make sure your delivery is seamless. That said, it can …

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4 min read
October 13, 2025

10 Ideas for Panel Discussion-Style Webinars

Remote panel discussions are possible - they’re just a little different than what you may be used to in terms of webinar …

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3 min read
August 13, 2025

The Complete Guide to Virtual Event Security and Privacy

Virtual and hybrid events have unlocked huge opportunities to meet your business objectives: extending audience reach, r …

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7 min read
July 8, 2025

Advanced Security Measures For High-Stakes Virtual Events

You've locked in your essentials—unique join links, waiting rooms/lobbies, strong passwords, and (hopefully!) multi-fact …

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5 min read
July 7, 2025