Webinar is a portmanteau for “web seminar.” You probably knew that, but consider this:
NW Virtual Partners LLC (dba EventBuilder) has completed the acquisition of 1080 Group's assets and welcomes Roger Courville to the team as the Chief Content Officer.
After a recent webinar I got this fabulous question from Liam R.:
Webinars are a powerful addition to any content marketing strategy, and for good reason. One big problem for much of lead generation and pipeline advancement, however, is a tension between what audiences want and what your organization wants: they don’t want to be sold, but you’re not making a presentation just to hear yourself speak.
If you could ask your conferencing vendor for anything you want to help you engage more effectively, what would you ask for? If your answer is, “I don’t know, but I know cool stuff when I see it,” you’re not alone.
Content marketing is powerful. Webinars are an engaging medium. Yet regularly organizations struggle to achieve the results they want.