Webinars: The Ultimate Must-Have Lead Magnets

Webinars Are Lead Magnets

You want customers. The question is: how do you get the right customers to want YOU? Potential customers are looking for a solution to their problem that you just happen to have. Want to reach them in a way that really lands? Host webinars! They help you:

• Increase awareness of your product and brand
• Build credibility and trust with your target customers
• Give prospects a memorable experience that stands out over other marketing efforts
• Deepen customer relationships
• And most importantly - they lower your cost per lead

72% of businesses surveyed agree that webinars directly impact their pipeline and revenue due to their ability to generate qualified leads, Not only that, those leads are statistically more likely to become your customers. 62% of attendees ask for a demo/sales, 89% check additional website content, and done right, you'll have the event and attendee data to nurture those leads and convert. 

Let's Talk Conversion Rates

• Cold calls - 2% conversion rate.
• Cold emails - 1% conversion rate.

• Training webinars - 44% conversion rate.
• Communication webinars - 67% conversion rate.
  • 83% of communication webinar attendees share content with colleagues.
• Marketing webinars - 39% conversion rate.
• Education webinars - 31% conversion rate. 

Even More Convincing Stats!

• 73% of B2B webinar attendees become qualified leads.
• 15% of those who attend a webinar will purchase the product or service.
• 48% of buyers consider webinars to be the most valuable form of content for decision making.

Doing Webinars Well

The field is crowded, so you'll need to bring your A-game.

• Choose Your Type Wisely - Aligning the type of webinar you produce with your product/service is an essential key to success. 
• Make Registration Simple - A long sign-up process = lower registrations and attendance.
• Communicate - Want your attendance to jump 20%? SEND REMINDER EMAILS.
• Engage - Build interactivity such as Q&A and polls into your content - creating high-contact experiences for attendees gives you an opening to stand out. Attendees love getting their question answered in real time from an expert.
• Expertise - Attendees are looking for the host and/or influencer to know their stuff. 
• Rock Star Presenters/Hosts - Dynamic, engaged, passionate presenters and hosts win. 
• Incorporate Video - With 49% of B2B buyers surveyed indicating that they engage with video content before making a purchase decision, front-loading it as part of your webinar content strategy is a smart move.
• Easy on the Sales Pitch - Inauthentic, heavy-handed "buy this product!" hard sell vibes are a huge turnoff. Attendees will sniff you out and bail in a hurry.
• Resources - Give attendees information they can take with them, such as presentation slides or handouts.
• Record It & Make it On-Demand - Making your recorded webinar available for on-demand viewing means increasing your reach - 25% of registrants who missed a live webinar will watch the replay. Bonus: On-demand webinars are shareable.

Good Data = Increased Conversions

The most amazing webinar in the world may not mean a whole lot if you can't back that sentiment up with useful analytics. Set a plan to get the right data during the webinar's build phase.