Sheba McCants is the Outreach Programs Manager at National Coalition Against Domestic Violence (ncadv.org). Among the many things she juggles, she has recently taken their monthly webinars to the next level by implementing panel discussions.
In the broader conferencing marketplace, most solutions designed for meetings and collaboration don’t have a typical multiple-choice polling function. After all, the average virtual meeting or conference call is about seven participants, and behaviorally you’d simply address a question verbally (even if you were voting on something). Microsoft’s Skype for Business breaks that mold.
In part one of this two-part post about source tracking we looked at the who, why, what, and a little bit of how to understand where your webinar registrants came from.
Most webinar platforms let you create registration pages, polls, and end-of-event surveys. That's not news. What might be news, however, is asking if there's a better way to tackle this critical element of webinar programs.
In their awesome book Switch, Chip and Dan Heath popularized the idea of the “curse of expertise.” In short, once you’ve learned something you generally find it hard to remember what it was like not knowing it. More importantly it takes being purposeful to get inside the mind of your audience and teach at the appropriate level.